Video game company Electronic Arts’ explanation as to why players have to pay $80 more to play as Darth Vader in Star Wars: Battlefront II made waves for its Reddit beat down Sunday.
EA’s response to a player asking why he or she had to pay $80 to play as Darth Vader received over 400,000 down votes on Reddit at the time of publication.
“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes,” said EA. “As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch.”
“Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay,” EA wrote.
EA earned $1.2 billion from selling downloadable content (DLC) in 2016, according to Forbes. DLC is game content that is not sold with the game but which players can purchase for extra money after the game’s release.
“F*** EA,” stated Moruitelda, a commenter. “I don’t buy your games anymore. I am beyond insulted by the microtransaction/season pass/greedy-lazy business model that your company has perfected over the past decade or so. It’s disgusting. It’s a perversion of gaming.”
“The suits that control your company aren’t interested in anything but pushing out s****y incremental upgrades to keep us wasting money on s***, and on getting a small percentage of addicts to bankrupt themselves $5 at a time….Every new game that I’ve bought for the past year, I’ve checked to make sure that EA was not involved before paying. I plan to continue that until serious changes are made.”
Another player questioned why EA would lock Skywalker and Vader in a Star Wars game, presumably referring to their commonplace presence in the franchise.
EA earned $4.6 billion in 2016, making it the sixth most profitable company in the game industry, with Tencent, Sony, Activision Blizzard, Microsoft, and Apple outperforming it, reported AListDaily.
The Daily Caller News Foundation reached out to EA for comment, but received none in time for press.